I was perusing Twitter this morning and came across this article on The Verge. Microsoft will offer the mobile versions of its Office software for free. The article is great but the finish is what caught my attention:
It’s a bold move from Microsoft, but also a defensive one. Microsoft’s competition will now have to look elsewhere to plot their Office attack.
I’d have to agree with the author; Microsoft is attempting to push back against Apple, but in my mind, they’re doing it better. I love Apple with all my heart. I do. However, they are only offering iWork for free to those who purchase new OS X Mavericks devices. People like me, long-term lovers of all things Apple, who own four perfectly good Apple devices, were left out of the excitement.
My point being that Microsoft not only did Microsoft surprise and support their long-term users, the die-hard PC lovers, but they also piqued the interest of Mac users that Apple left behind, like me. Smart move… ball in your court Tim Cook!