In the last year, I’ve become more sensitive to feminist language and themes in (or absent from) popular culture. I’m preparing to participate in a panel later this month at #ACES2016 about feminist language and when I saw this commercial for Ariel — called Tide in the U.S. — I was floored.
I almost cried at my desk. After the series of disasters that Super Bowl 50 commercials were, this was pure delight. This video was especially powerful because it was a man, recognizing his complicity and making a CHANGE in his BEHAVIOR. ALL ON HIS OWN! *Muppet arms*
A couple of years ago there was the Tanishq Jewelry commercial with the blended family and now this.
I’m. Here. For. It. #ShareTheLoad
*Spoiler* in the full video he figures it out and manages to eat the cotton candy, a.k.a. candy floss internationally (learned something new), on the third try.
I almost cried real tears the first time I watched the original video clip. I couldn’t believe how moved I was by this, but after thinking about it it really boils down to this.
- This raccoon was given a good thing – cotton candy.
- The treat disappears suddenly; he isn’t even able it enjoy it.
- The raccoon has no idea what happened to this great thing he had.
As a young adult who is frequently getting kicked around by life, I. Get. It. That look of total despair as he searched for a treat that we all know has just dissolved into the water. That is real life. That is adulthood. Sometimes, *cough* often, things just go wrong in life and we have no idea why.
But just as often, we figure it out after 1 or 2 more tries and we get to actually eat our treats.
Here’s to figuring it out in 2016!
My class has been discussing Turkle’s Alone Together, in which she decribes several people who have seperate lives online. I talked about Pete, who had a second wife in the online game Second Life, in an earlier post.
It all reminded me of this clip from The Big Bang Theory where one of the main characters looses his girlfriend because she catches him “cheating” on her with a troll in the online game War of Warcraft. I talked about it in class but no one watches the show so I thought I would upload the video for everyone to see and enjoy.
In the video, Howard, guy in trouble, is asking Penny, friend of ex-girlfriend, for help on how to repair his relationship after the “hot troll deviation.”
Enjoy! The show really is hilarious.